Privacy Policy

Last updated: 2026-07-04

Seula is a desktop image viewer developed by Juha Berglund (“the Developer”). Your privacy matters. This policy explains what data Seula does — and does not — handle.

Summary

Seula does not collect, transmit, or store personal data during normal app use. There are no analytics, no tracking, no telemetry, and no user accounts. Seula has no server component of its own. Seula never collects or sends your images or files anywhere.

What Seula accesses

• Your image files and folders. Seula reads the images and folders you choose to open, so it can display, organize, rate, and rename them. This processing happens entirely on your device. Your files are never uploaded or sent anywhere by Seula.
• Metadata inside your files. Your images may contain embedded metadata — for example EXIF information, GPS location, and camera details. Seula reads this metadata locally to display and organize your photos, and star ratings may be written into the image files’ own metadata (XMP), as is standard for photo applications. When Seula writes metadata into image files, those files remain under your control and are modified only on your device. This metadata is never collected or transmitted by Seula.
• App settings and the metadata you create. Preferences and the metadata you create (e.g. star ratings, color labels, flags) are stored locally on your device.

What Seula does not do

• It does not collect personal information during normal app use.
• It does not use analytics or tracking technologies.
• It does not transmit your files, metadata, or usage data to the Developer or any third party.
• It does not display advertising.

Support and bug reports

If you choose Report a Bug or email support, your message is sent by your own mail app. The Developer receives whatever you choose to send, which may include your email address, your message, and diagnostic details pre-filled by Seula (app version, macOS version, and Mac hardware model). Support messages are used only to respond to you and diagnose the issue.

Purchases

If you obtain a professional license:

• Mac App Store: the purchase is handled by Apple. Apple processes payment information; the Developer does not receive your payment details. See Apple’s privacy policy for how Apple handles purchase data.
• Direct purchase (e.g. via a third-party store): payment is handled by that store as the merchant of record, under its own privacy policy. The Developer does not receive or store your payment card details.

Children’s privacy

Seula is a general-purpose application and does not knowingly collect any data from anyone, including children.

Changes to this policy

This policy may be updated from time to time. Material changes will be reflected by updating the “Last updated” date above.

Contact

Questions about this policy? Contact:

Juha Berglund — support@seula.app